Vintage Hills Bros Coffee San Francisco Ca. Pan American 1962 Empty Tin Can-Used

Description

Vintage Hills Bros Coffee
San Francisco
Ca. Empty Tin Coffee Can
“As Tested by Pan American Coffee Bureau”
Dated 1962
Have scratches with wear marks, bottom of can surface rust
There are 6 readable coffee recipes on the back side
The Pan-American Coffee Bureau
In 1937 the coffee boards of 7 Central and Southern American Countries banded together to create the Pan-American Coffee Bureau to promote coffee from the regions south of the
USA
. This organization had a profound impact on American coffee culture, and is credited with making the term "Coffee break" a household word and a business standard practice, through a million ad campaign begun in 1952.
The organization even hired a psychologist to help them market effectively to mainstream, middle-class Americans.
The organization intruded into politics, even as far as hosting a talk radio series with Eleanor Roosevelt and other notables in which they professed that their countries were solidly behind the USA, with this aired statement in an interview shortly after the event of Pearl Harbor:
"In this moment of trial, the seven neighbor countries which make up the Pan-American Coffee Bureau welcome the chance to express their support for their great good neighbor, the
United States
. The new solidarity which has been affected between the
Americas
in the last few years stands us all in good stead in the face of this emergency. This applies not only in a commercial sense, for Uncle Sam can count on Latin America for essential materials, whether oil or tin or copper or coffee, but also in a political sense. The
Americas
stand together."
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